As well as building holiday rental websites I also run 4 pretty successful e-commerce websites, and recently I’ve been looking at ways to improve my conversion rates on those sites. Often customers have a quick question they need answering before making a purchase, and it’s no different when guests are considering coming to stay at your gite.
Of course, they could just pick up the phone, but often people aren’t ready to talk yet or are scared of being ’sold’ to if they engage in a telephone call. Additionally, if you’re based in a foreign country, the cost of the phone call could put potential guests off, and result in you missing bookings. Read More
Given Sterling’s recent weakness against the Euro, holiday rental owners in the Eurozone have been increasingly keen this year to look to other Eurozone members for guests.
Translation plugin for Wordpress
I’m a big believer in catering for foreign language visitors to holiday rental websites. Inevitably most of my client’s guests come from another country, and mostly speak a different language. Whilst many do understand english to an advanced level, those who don’t could be missed bookings.
With that in mind, I wrote on here about a clever little multi-lingual plugin I’ve been using on client sites a while back, but since installing it on a few sites I’ve encountered the Wordpress developers nightmare… the White Screen Of Death. Read More »