I’m hearing a lot of customers in the Holiday Rental market talking about a service being offered by companies in the UK whereby they ‘guarantee’ that your site will be found in Google against 2 specific search terms relevant to your business for just £99 per month.
In my opinion, this is a rip off. The company is taking a great (Pay Per Click) product, Google Adwords, and turning it into a crap one (Pay Irrespective of Clicks). So if the search terms you ‘choose’ get no clicks at all, the company involved pockets the whole £99. They’re preying on people’s fear of technology, and must be making huge profits in doing so. Read More
Given Sterling’s recent weakness against the Euro, holiday rental owners in the Eurozone have been increasingly keen this year to look to other Eurozone members for guests.
Free, targeted traffic from Google Local Search
Are you missing out on free traffic to your website from Google Local Search? It’s an area that is often overlooked, but one that can generate a lot of bookings for your holiday rental website.
Recently Google started showing local business search results at the top of some search queries (although working out which queries they DO show for is tricky… compare these two searches on Google: Read More »