One of the frequently overlooked benefits of blogging is the immediacy of results that can be achieved. With a bit of know-how, your site can appear on page #1 of Google within minutes of posting on your blog. It sounds ridiculous but it’s not. Because of the way blogs ‘ping’ search engines to tell them they’ve updated, you no longer have to wait weeks for search engines’ spiders to visit, crawl and eventually index your site. Instead, after a couple of months of active blogging, you’ll find it usually takes less than 10 minutes for your well-optimised post to appear.
Several of my clients are now seeing and exploiting this exciting benefit. During a phone call with a client last week Julie explained how she had posted about a last minute vacancy on her blog following a late booking cancellation. The same afternoon, she had a booking from a woman who had searched for ‘last minute gite dordogne‘ on Google and found the blog post. Read More
Monitor your search rankings with KPMRS
Crap name, useful (free) tool. These guys approached me a few months ago about promoting their search engine rank monitoring tool to my readers, so I’ve been checking them out before blogging about them.
Why wait 3 months? Because these tools are notorious for popping up and then disappearing again within a matter of weeks. This one has stayed the distance, and is actually pretty cool in that it allows you for free to monitor your site’s rank for specific search phrases across the three main search engines and for different countries (I’m monitoring UK and US), and displays it in a nice little table. Read More »