Category Archives: Search Engine Optimisation

WordPress SEO: beyond plugins

One of the main reasons many people turn to WordPress is reputation as a search engine optimised publishing tool, which to a certain extent is true, in that it ticks several of the main boxes (spider accessibility, text, recency, frequency, permalink structure, trackbacks, pings etc).

Additionally, a series of SEO plugins can further enhance your site’s attractiveness to search spiders by allowing you to set robot.txt rules, change page title structures, and even automatically generate links from ‘trigger text’ anchors to your optimised pages. 

However, there’s one feature of SEO which is frequently overlooked by bloggers and that is the importance of heading tags.  Heading tags (usually take the form of <h1>, <h2> <h3> and so on in your theme code) are given great consideration by search engines when deciding what is most important in terms of text on the page, with H1 being the most important.   Read More »

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Conserve page rank juice. Plug your blogroll!

Thanks to Thomas from Luxury Normandy Gite for the idea for this post. 

Once you understand that Google pagerank flows DOWN links, you begin to re-evaluate the links that you have on your website or blog. For example, if a vacation rentals directory insists on a reciprocal link, are you going to give them a ‘follow’ link or a ‘no follow’ link? (For more on ‘no follow’ links, read this article). Do they really deserve a bit of your hard earned page rank? Read More »

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Favourite plugins 1: All In One SEO Pack

There are a huge range of SEO plugins for WordPress, but I like this one as it focuses on the things I believe to be important in SEO, and ignores the rest. 

Most WordPress themes are designed with SEO in mind, and certainly WordPress, with it’s pings, linking structure, text focused content and customised URL structure is a dream when you’re building an SEO optimised website. Read More »

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DMOZ editors for hire?

Shock!! horror!! Is nothing in this world sacred any more? 

After a week of discussions in forums and on blogs about the value of a DMOZ listing for your website’s Page Rank, I’d kind of given up on getting Gite Guru listed in this mystical directory. 

For those of you in the dark about DMOZ, it’s ‘the largest human-edited directory of the web’ and getting a listing is both great for your SEO, and nigh on impossible. It’s ‘human edited’ status means that search spiders are reputed to give listings increased importance in their rankings. Read More »

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