Thanks to Thomas from Luxus Finca Normandie for the idea for this post.
Once you understand that Google pagerank flows DOWN links, you begin to re-evaluate the links that you have on your website or blog. For example, if a vacation rentals directory insists on a reciprocal link, are you going to give them a ‘follow’ link or a ‘no follow’ link? (For more on ‘no follow’ links, read this article). Do they really deserve a bit of your hard earned page rank? Mehr lesen
WordPress SEO: beyond plugins
One of the main reasons many people turn to WordPress is reputation as a search engine optimised publishing tool, which to a certain extent is true, in that it ticks several of the main boxes (spider accessibility, Text, recency, frequency, permalink structure, trackbacks, pings etc).
Darüber hinaus, a series of SEO plugins can further enhance your site’s attractiveness to search spiders by allowing you to set robot.txt rules, change page title structures, and even automatically generate links from ‘trigger text’ anchors to your optimised pages.
Jedoch, there’s one feature of SEO which is frequently overlooked by bloggers and that is the importance of heading tags. Heading tags (usually take the form of <h1>, <h2> <h3> and so on in your theme code) are given great consideration by search engines when deciding what is most important in terms of text on the page, with H1 being the most important. Mehr lesen »
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