Def: “Eine lähmende Angst vor der Aktualisierung Ihrer Website Startseite aus Angst
Beeinträchtigung Ihrer Google-Ranking & Verkehr”.
Paranoid über Änderungen an Ihrer Homepage?
Sie baute Ihrer Webseite ein paar Jahre zurück, Sie haben viel Zeit verbracht (möglicherweise Geld) getting your Seach Engine Optimisation right, und du bist stolz auf deine Google Page Rank und Verkehr. Sie wissen, dass die Kopie auf Ihrer Webseite ein entscheidender Faktor in Ihrer Suchmaschinen-Ranking, aber Sie verzweifelt geben wollen, es ein Update oder Refresh… aber Sie wagen es nicht.
Leiden Sie an Google Fear!?
Ich habe es mir selbst. I had a website selling a cat product which ranked #1 in Google for the product name, and was the single biggest driver behind product sales. But the site looked awful, the copy was dreadful, and it was in need of an overhaul. Some might say if it ain’t broke, don’t fix it, but I was convinced that with a better site design and more compelling message, I was likely to generate more sales from the traffic I was getting.
So I took the plunge about 4 months ago and completely re-built the website from scratch, including switching to WordPress and re-writing all the copy (obviously doing so with my main keywords in mind still!). The result: still number 1 for the search term, plus with a more flexible publishing system I’m now starting to rank highly for other, peripheral search terms too.
Now I’m not suggesting you should be as agressive as I was in changing the website, but instead making the point that there’s more to SEO than just your website copy. In my case, I have a product website with an excellent domain name that’s been running for 6 years plus: clearly in this instance Google is giving greater weight to these factors than to the copy that happens to be on my website.
Other on- and off-page factors will also influence your search ranking, such as inbound links, page naming conventions, page titles, meta descriptions, internal linking structure etc etc. So if you decide to tinker with the copy on your homepage, unless you do something pretty stupid it’s unlikely that you’re going to see a major adverse impact on your Google ranking.
What’s more, Google is reputed to give weight to recency und frequency, so you may even find some search traffic benefit in giving that home page an occasional refresh. And the best bit… if you do see a downturn in your Google traffic… you can always change it back!
Leiden Sie an Google Fear?
Def: “Eine lähmende Angst vor der Aktualisierung Ihrer Website Startseite aus Angst
Beeinträchtigung Ihrer Google-Ranking & Verkehr”.
Paranoid über Änderungen an Ihrer Homepage?
Sie baute Ihrer Webseite ein paar Jahre zurück, Sie haben viel Zeit verbracht (möglicherweise Geld) getting your Seach Engine Optimisation right, und du bist stolz auf deine Google Page Rank und Verkehr. Sie wissen, dass die Kopie auf Ihrer Webseite ein entscheidender Faktor in Ihrer Suchmaschinen-Ranking, aber Sie verzweifelt geben wollen, es ein Update oder Refresh… aber Sie wagen es nicht.
Leiden Sie an Google Fear!?
Ich habe es mir selbst. I had a website selling a cat product which ranked #1 in Google for the product name, and was the single biggest driver behind product sales. But the site looked awful, the copy was dreadful, and it was in need of an overhaul. Some might say if it ain’t broke, don’t fix it, but I was convinced that with a better site design and more compelling message, I was likely to generate more sales from the traffic I was getting.
So I took the plunge about 4 months ago and completely re-built the website from scratch, including switching to WordPress and re-writing all the copy (obviously doing so with my main keywords in mind still!). The result: still number 1 for the search term, plus with a more flexible publishing system I’m now starting to rank highly for other, peripheral search terms too.
Now I’m not suggesting you should be as agressive as I was in changing the website, but instead making the point that there’s more to SEO than just your website copy. In my case, I have a product website with an excellent domain name that’s been running for 6 years plus: clearly in this instance Google is giving greater weight to these factors than to the copy that happens to be on my website.
Other on- and off-page factors will also influence your search ranking, such as inbound links, page naming conventions, page titles, meta descriptions, internal linking structure etc etc. So if you decide to tinker with the copy on your homepage, unless you do something pretty stupid it’s unlikely that you’re going to see a major adverse impact on your Google ranking.
What’s more, Google is reputed to give weight to recency und frequency, so you may even find some search traffic benefit in giving that home page an occasional refresh. And the best bit… if you do see a downturn in your Google traffic… you can always change it back!
Image under CC Attribution License courtesy of Kwerfeldein on Flickr.
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