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Parte 4: Working your way up the rankings Often people find that their site is fully indexed in search engines, but they're getting no traffic from it. Lack of traffic is usually because the search engine has decided that a lot of other sites are more 'important' for the chosen search terms than theirs. So if you want traffic, you need to show the search engine that for specific search terms, your web site is the most important (click article title to read more)