Since launching Louer un gîte en France, I’ve had a lot of interest (ie people registering with the website) but only a 50% uptake (people actually creating a website listing). Given that creating a listing is free, this rammed home to me the importance of making your desired outcome easy for website users and not putting unnecessary hurdles in their way.
Until today (5 hrs of coding later), users had to first register, then upon receiving a password, create their listing. Lire le reste de cet article
Website Grader: Handy tool for checking your site marketing
Victoriac over on Lay My Hat just posted a really interesting little tool for checking your website marketing called Website Grader. Stick in your URL (make sure you include / exclude the www according to how your site is presented in browsers), wait a minute or so and see a fairly comprehensive report on a variety of website marketing factors.
I’m not convinced in the validity of their scoring mechanic (I get 91/100 at the moment which is surprisingly high given I’ve only been blogging for a year or so and I’ve only got a PR 1 so far) but it’s useful to sense check the factors that can influence traffic, page rank and search results. Lire le reste de cet article »
»crosslinked«