Favourite plugins 1: All In One SEO Pack

There are a huge range of SEO plugins for Wordpress, but I like this one as it focuses on the things I believe to be important in SEO, and ignores the rest. 

Most Wordpress themes are designed with SEO in mind, and certainly Wordpress, with it’s pings, linking structure, text focused content and customised URL structure is a dream when you’re building an SEO optimised website.

However, to perfectly optimise your pages (in particular) and posts, you will want to be able to customise your page title, and your meta description, which is exactly what AIO SEO pack does.

Once you’ve uploaded and installed the plugin, it allows you to specify  the following in the ’settings’ area of your admin panel; 

  • Home page title
  • Home page description (default for all posts without custom description) 
  • Set n0-index rules
  • Page title structure 

The last of these is critical: by default, your page title structure in Wordpress is: 

blog name : post title 

But Google gives more importance to keywords found earlier in the title, so it makes more sense to select the structure: 

post title : blog name 

This trick alone should help you improve your ranking ten-fold in Google. 

Once you’ve finished configuring the overall options, you can start SEO-ing your individual pages and posts by specifying page titles and meta descriptions on the create post page (click once on the AIO SEO heading and you’ll get the drop down options). There’s also the option to add keywords to your meta descriptions, but as most search engines ignore keywords, I tend to ignore that box too. 

Bear in mind that a custom meta description can help you on two levels; 

  1. Using keywords in your meta description can help your ranking 
  2. Using good descriptive text can ‘entice’ the user into clicking on your result in the search results and visiting your page. 

Do you have a favourite SEO plugin you use?

Related Posts

  1. Favourite Wordpress plugins
  2. Wordpress SEO: Beyond Plugins (part 2)
  3. Favourite plugins 2: My Page Order
  4. Preparing your site for SEO
  5. Using a blog to launch a gite website
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