As well as building holiday rental websites I also run 4 pretty successful e-commerce websites, and recently I’ve been looking at ways to improve my conversion rates on those sites. Often customers have a quick question they need answering before making a purchase, and it’s no different when guests are considering coming to stay at your gite.
Of course, they could just pick up the phone, but often people aren’t ready to talk yet or are scared of being ‘sold’ to if they engage in a telephone call. Additionally, if you’re based in a foreign country, the cost of the phone call could put potential guests off, and result in you missing bookings. Read More
I’m hearing a lot of customers in the Holiday Rental market talking about a service being offered by companies in the UK whereby they ‘guarantee’ that your site will be found in Google against 2 specific search terms relevant to your business for just £99 per month.
In my opinion, this is a rip off. The company is taking a great (Pay Per Click) product, Google Adwords, and turning it into a crap one (Pay Irrespective of Clicks). So if the search terms you ‘choose’ get no clicks at all, the company involved pockets the whole £99. They’re preying on people’s fear of technology, and must be making huge profits in doing so. Read More
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