This is the second of my promised articles on link building to your gite website, and this one covers how to build inbound links using social bookmarking tools.
What is Social Bookmarking
Social bookmarking has is a relatively recent phenomenon, and at a simple level it’s a method of storing your bookmarks on a web site rather than in your browser.
The main benefit to you as a web user is that you can then access your bookmarks from any computer anywhere in the world. When you use a ‘social bookmarking’ tool, your set your bookmarks to either public (so anyone can see them) or private (so only you can see them when you’ve logged into the site).
Why would you want to share your bookmarks with the public? Well, there is a greater good which comes from it, hence the ‘social’ in social bookmarking, and here’s why. When search engines are trying to work out which are the most important sites, they consider and give great importance to the number of inbound links to a web site. When you store your bookmarks online, you’re essentially linking to a web site and telling the search engines spiders that this is a relevant and good website. So with millions of people around the world using social bookmarking to store their bookmarks, this creates a global and free ‘editor’ pool for search engines, telling them which sites are important and which are not. Clever huh? Hence search engine Yahoo snapping up the leader in social bookmarking, Delicious, a few years ago.
How can you use social bookmarking for your gite SEO?
Well you can start by creating a social bookmarking account and bookmarking your own web site. There are scores of social bookmarking tools out there, and you might decide to have 3 or 4 different accounts and bookmark your web site in each of them. My preference is for Delicious, as it has a clean interface and i’ve been using it for a couple of years without problems.
Incidentally, if you’re interested in seeing the random stuff I bookmark, my delicious url is http://www.delicious.com/pluggyboy (pluggyboy on account of my nickname at school for having big ears like plug from the beano).
So if you don’t already have an account, head over there now and sign up for an account, to get started. Once you have an account, you can start adding bookmarks in one of two ways. You can either add ‘bookmarklets’ to your browser, or you can submit urls manually. If you’re going to be a serious social bookmarker, you’ll want to add the bookmarklets to your browser which allow you to bookmark the url of the website your on with a single click of a browser button. If you use Firefox browser (which you SHOULD because IE is rubbish in comparison IMHO!), you can install a Firefox extension which integrates fully with delicious, and allows you to bookmark in your browser and in delicious simultaneously.
How to bookmark
Now, once you’ve got an account, you’re ready to start bookmarking. Don’t just bookmark every web page from your own web site, make sure you bookmark only a couple of pages from your own site, but also bookmark a load of other sites too (bookmark me for example!). Search engines may be wise to pages that only contain links to a single web site’s pages.
Also, note that when you bookmark a page, you’re invited to add a description and ‘tags’. Tags are descriptive words that best describe your web site content. There’s good evidence that search engines consider the tags you allocate to a bookmark when considering keyword ranking so use words and phrases you want to be found against!
Get others to social bookmark your site
Finally, you want to encourage other people to bookmark you too. In my article on using link bait for gite SEO, I mentioned the social bookmarking buttons you see at the bottom of each of my articles and that they are an easy way to help people link to your web site. Now that you have a delicious account, try clicking on that button on any of my pages, and select the ‘delicious’ icon from the options provided. Hey presto, you’ve just bookmarked me. This little social bookmarking widget is called ‘add this’ and you can put it on all the pages of your own web site or blog with just a little bit of html know-how (or ask your web designer to do it for you).
Social bookmarking is a really good, quick and easy way to generate inbound links to your gite web site and improve your SEO, but additionally, once you start social bookmarking it’s likely that it will become your preferred method of storing your bookmarks, I’ve certainly never looked back.
Finally, if you’re planning on bookmarking your website using a range of social bookmarking tools, there’s a comprehensive list of the leading sites here.
Building links to your gite website using Social Bookmarking
This is the second of my promised articles on link building to your gite website, and this one covers how to build inbound links using social bookmarking tools.
What is Social Bookmarking
Social bookmarking has is a relatively recent phenomenon, and at a simple level it’s a method of storing your bookmarks on a web site rather than in your browser.
The main benefit to you as a web user is that you can then access your bookmarks from any computer anywhere in the world. When you use a ‘social bookmarking’ tool, your set your bookmarks to either public (so anyone can see them) or private (so only you can see them when you’ve logged into the site).
Why would you want to share your bookmarks with the public? Well, there is a greater good which comes from it, hence the ‘social’ in social bookmarking, and here’s why. When search engines are trying to work out which are the most important sites, they consider and give great importance to the number of inbound links to a web site. When you store your bookmarks online, you’re essentially linking to a web site and telling the search engines spiders that this is a relevant and good website. So with millions of people around the world using social bookmarking to store their bookmarks, this creates a global and free ‘editor’ pool for search engines, telling them which sites are important and which are not. Clever huh? Hence search engine Yahoo snapping up the leader in social bookmarking, Delicious, a few years ago.
How can you use social bookmarking for your gite SEO?
Well you can start by creating a social bookmarking account and bookmarking your own web site. There are scores of social bookmarking tools out there, and you might decide to have 3 or 4 different accounts and bookmark your web site in each of them. My preference is for Delicious, as it has a clean interface and i’ve been using it for a couple of years without problems.
Incidentally, if you’re interested in seeing the random stuff I bookmark, my delicious url is http://www.delicious.com/pluggyboy (pluggyboy on account of my nickname at school for having big ears like plug from the beano).
So if you don’t already have an account, head over there now and sign up for an account, to get started. Once you have an account, you can start adding bookmarks in one of two ways. You can either add ‘bookmarklets’ to your browser, or you can submit urls manually. If you’re going to be a serious social bookmarker, you’ll want to add the bookmarklets to your browser which allow you to bookmark the url of the website your on with a single click of a browser button. If you use Firefox browser (which you SHOULD because IE is rubbish in comparison IMHO!), you can install a Firefox extension which integrates fully with delicious, and allows you to bookmark in your browser and in delicious simultaneously.
How to bookmark
Now, once you’ve got an account, you’re ready to start bookmarking. Don’t just bookmark every web page from your own web site, make sure you bookmark only a couple of pages from your own site, but also bookmark a load of other sites too (bookmark me for example!). Search engines may be wise to pages that only contain links to a single web site’s pages.
Also, note that when you bookmark a page, you’re invited to add a description and ‘tags’. Tags are descriptive words that best describe your web site content. There’s good evidence that search engines consider the tags you allocate to a bookmark when considering keyword ranking so use words and phrases you want to be found against!
Get others to social bookmark your site
Finally, you want to encourage other people to bookmark you too. In my article on using link bait for gite SEO, I mentioned the social bookmarking buttons you see at the bottom of each of my articles and that they are an easy way to help people link to your web site. Now that you have a delicious account, try clicking on that button on any of my pages, and select the ‘delicious’ icon from the options provided. Hey presto, you’ve just bookmarked me. This little social bookmarking widget is called ‘add this’ and you can put it on all the pages of your own web site or blog with just a little bit of html know-how (or ask your web designer to do it for you).
Social bookmarking is a really good, quick and easy way to generate inbound links to your gite web site and improve your SEO, but additionally, once you start social bookmarking it’s likely that it will become your preferred method of storing your bookmarks, I’ve certainly never looked back.
Finally, if you’re planning on bookmarking your website using a range of social bookmarking tools, there’s a comprehensive list of the leading sites here.
A bientot!
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