Once you understand that Google pagerank flows DOWN links, you begin to re-evaluate the links that you have on your website or blog. For example, if a vacation rentals directory insists on a reciprocal link, are you going to give them a ‘follow’ link or a ‘no follow’ link? (For more on ‘no follow’ links, read this article). Do they really deserve a bit of your hard earned page rank?
In fact, the majority of the links you add to your blogroll you’ll want to be ‘no follow’ links, but unfortunately most themes come with blogroll links set to ‘follow’. Thankfully there’s a useful plugin you can use to turn them all to ‘no follow’ and it can be downloaded here. Simply unzip the files, and upload the php file (not the whole folder) to your plugins directory, activate it admin and you’re done.
And check the article on no follow links to see how to check that your blogroll links are now no follow. I’ve temporarily installed the plugin on Gite Guru, but will be disabling it in a couple of weeks as I use my blogroll to help search spiders find new websites I’ve launched for clients. In the meantime, you can check the links there to see the ‘no follow’ in action.
Conserve page rank juice. Plug your blogroll!
Thanks to Thomas from Luxury Normandy Gite for the idea for this post.
Once you understand that Google pagerank flows DOWN links, you begin to re-evaluate the links that you have on your website or blog. For example, if a vacation rentals directory insists on a reciprocal link, are you going to give them a ‘follow’ link or a ‘no follow’ link? (For more on ‘no follow’ links, read this article). Do they really deserve a bit of your hard earned page rank?
In fact, the majority of the links you add to your blogroll you’ll want to be ‘no follow’ links, but unfortunately most themes come with blogroll links set to ‘follow’. Thankfully there’s a useful plugin you can use to turn them all to ‘no follow’ and it can be downloaded here. Simply unzip the files, and upload the php file (not the whole folder) to your plugins directory, activate it admin and you’re done.
And check the article on no follow links to see how to check that your blogroll links are now no follow. I’ve temporarily installed the plugin on Gite Guru, but will be disabling it in a couple of weeks as I use my blogroll to help search spiders find new websites I’ve launched for clients. In the meantime, you can check the links there to see the ‘no follow’ in action.
Go on... click it... you know you want to!
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