Tag Archives: introduction to SEO

Reciprocal Linking and the nofollow trick

I read an interesting discussion on the Lay My Hat forum about the pros and cons of reciprocal linking today, and thought it might be useful to share some thoughts on the matter here. There are two reasons why directories want you to link back to them.
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Improving your search engine ranking

Part 4: Working your way up the rankings Often people find that their site is fully indexed in search engines, but they're getting no traffic from it. Lack of traffic is usually because the search engine has decided that a lot of other sites are more 'important' for the chosen search terms than theirs. So if you want traffic, you need to show the search engine that for specific search terms, your web site is the most important (click article title to read more)
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Getting found by search spiders

Part 3: Ensuring your website is found by search engine spiders There are three main ways that search spiders can find your site. The first is if you go to the search engine, find the ‘submit your URL’ page, and enter it. The second is to have other web sites link to you, as these links [...]
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An Introduction to SEO

Part 1: An Introduction to Search Engine Optimisation I’ve been putting off this series of posts about SEO for a while, because it’s such a massive topic that I’ve been struggling to decide how to approach it. SEO is a multi-million pound industry, and there is no end of companies who will take your money off you [...]
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